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Priority Area

Task and support

Key messages requiring communications  

Service leads

PR tools

Covid-19 Risk of second outbreak

To prepare messaging for the possibility of a second outbreak of Covid-19 to help support businesses, stakeholders, residents, Councillors and colleagues.

Including:

·         Shut down of facilities and attractions

·         Restrictions to use of MBC parks and open spaces

·         Changes to MBC services

·         Provide regular updates regarding government guidance

·         Schedule regular and timely messaging to reflect situation as it changes

CLT

Alison Broom

Mark Green

Stephen McGinnes

William Cornall

Press Release

Social media

Borough Insight

Inside MBC

Radio interviews

TV interviews

Posters & flyers

Marketing Material

Photography

Signage

Newsletters

Events

Business comms

Environmental press

Climate Change impact

 

To help support and promote positive outcomes as part of Covid-19 recovery

To recognise and promote positive outcomes including:

·         reduced traffic

·         reduced pollution

·         better work/life balance

·         community spirit

 

 Helen Miller

Press Release

Social media

Borough Insight

Inside MBC

Radio interviews

TV interviews

Posters & flyers

Marketing Material

Photography

Signage

Newsletters

Events

Business comms

Environmental press

 

Reopening of reopening of hospitality sector

Economic Development 

Help promote and support events, venues and attractions including : 

·         Reopening of Maidstone Museum – 14 July  

·         Kite Mark for accommodation providers and attractions

·         Maidstone as a visitor destination again with stay local campaign

 

-          Work with operators at Maidstone Leisure Centre, Cobtree Golf Course, Kent Life and Hazlitt Theatre to support their reopening

John Foster

Laura Dickson

 

Press Release

Social media

Borough Insight

Inside MBC

Radio interviews

TV interviews

Marketing Material

Photography

Website

Newsletter

Webinars

 

Business Terrace  

Economic Development

Promote: 

·         Safe working practices implemented within the Business Terrace

·         Engagement with tenants to support their recovery, including possible downsizing or upsizing

·         Promote the Terrace to increase occupancy levels

 

 

John Foster

Rachael Inwood  

Press Release

Trade articles

Social media

Business interviews

Inside MBC

Borough Insight 

Media interviews

Marketing Material

Photography

Signage

Website

 

Maidstone open for business

Promoting and communicating key messages to align with the Kent Economic Recovery plan.  To ensure that the public feel safe to visit town centres and visitor attractions as they re-open and that there is consistent information and messaging.

Including:  

 

·         KCC Kent Together campaign

·         Practical: supporting co-ordination of messages

·         Place marketing: primarily the work Visit Kent, Produced in Kent, Locate in Kent

·         KRF Kent Together

·         Growth Hub

 

John Foster  

Press Release

Media interviews

Posters & flyers

Marketing Material

Photography

Signage

Website

 

Accelerating employment and supporting the labour market

Focussing on training and learning for people to get back to work

To promote: the development of better signposting to training provision focused on current economic need 

 

·         Working with MidKent College

·         Skills commission

·         Messages conjunction with SELEP

 

John Foster

Press Release

Social media

Borough Insight

Inside MBC

Radio interviews

TV interviews

Advertising

Marketing Material

Photography

Website

Business comms

Trade press

 

Investing for the future:

To promote the  Kent and Medway Economic Recovery Plan and the Kent and Medway Infrastructure Cell. 

To focus on:

·         Housing and commercial delivery

·          transport (including public transport, walking and cycling)

·         waste

·         green infrastructure

·         digital infrastructure

 

 

 

John Foster

Chris Inwood

Press Release

Media interview

Social media

Borough Insight

Inside MBC

Advertising

Marketing Material

Photography

Website

Business comms

Trade press

 

Maidstone Innovation Centre

Promoting and supporting the marketing and PR of the Maidstone Innovation Centre

Including: 

·         Working with developer Rydon

·         Working with Marketing Agent Impact

·         Promoting the business opportunities and facilities available

Sean Henry

Chris Inwood

 

Press Release

Social media

Borough Insight

Media interviews

Industry features

Business comms

Marketing Material

Websites

Logo and branding

 

Housing

To promote and support the work of the MBC Housing services

 

Including:

·         Immediate need to accommodate street homeless to reduce the risk of infection and manage migration to more permanent accommodation. 

·         Manage future risk of homelessness as protection from eviction is lifted

 

 

John Littlemore

Bex Astin

Hannah Gaston  

Press Releases

Website

Inside MBC

Borough Insight
Member Update

Social Media

Media Interviews

Photography

Videos

 

Community Safety

To promote and support the work of the MBC Community Protection Team  

Including: 

·         Domestic violence

·         Safeguarding of children and vulnerable adults

·         Debt advice and support

·         Anti-social behaviour

John Littlemore

Martyn Jeynes

 

 

Press Release

Media Statements

Social media 

All Staff Email

Inside MBC

Marketing Material

Videos

Posters

Public Notices

Photography

Borough Insight

Presentations

Events

 

Voluntary Sector and Communities

To engage with the voluntary sector and communities to build on relationships in place post-Covid-19  

To promote the work of the voluntary sector in order to:

·         Maintain the number of volunteers

·          provide an increased community benefit

·         Support positive mental health

 

Anna Collier

Orla Sweeney

 

Press Release

Media Statements

Social media 

All Staff Email

Inside MBC

Borough Insight

Posters