Contact your Parish Council
Priority Area |
Task and support |
Key messages requiring communications |
Service leads |
PR tools |
Covid-19 Risk of second outbreak |
To prepare messaging for the possibility of a second outbreak of Covid-19 to help support businesses, stakeholders, residents, Councillors and colleagues. |
Including: · Shut down of facilities and attractions · Restrictions to use of MBC parks and open spaces · Changes to MBC services · Provide regular updates regarding government guidance · Schedule regular and timely messaging to reflect situation as it changes |
CLT Alison Broom Mark Green Stephen McGinnes William Cornall |
Press Release Social media Borough Insight Inside MBC Radio interviews TV interviews Posters & flyers Marketing Material Photography Signage Newsletters Events Business comms Environmental press |
Climate Change impact
|
To help support and promote positive outcomes as part of Covid-19 recovery |
To recognise and promote positive outcomes including: · reduced traffic · reduced pollution · better work/life balance · community spirit
|
Helen Miller |
Press Release Social media Borough Insight Inside MBC Radio interviews TV interviews Posters & flyers Marketing Material Photography Signage Newsletters Events Business comms Environmental press
|
Reopening of reopening of hospitality sector |
Economic Development |
Help promote and support events, venues and attractions including : · Reopening of Maidstone Museum – 14 July · Kite Mark for accommodation providers and attractions · Maidstone as a visitor destination again with stay local campaign
- Work with operators at Maidstone Leisure Centre, Cobtree Golf Course, Kent Life and Hazlitt Theatre to support their reopening |
John Foster Laura Dickson
|
Press Release Social media Borough Insight Inside MBC Radio interviews TV interviews Marketing Material Photography Website Newsletter Webinars
|
Business Terrace |
Economic Development |
Promote: · Safe working practices implemented within the Business Terrace · Engagement with tenants to support their recovery, including possible downsizing or upsizing · Promote the Terrace to increase occupancy levels
|
John Foster Rachael Inwood |
Press Release Trade articles Social media Business interviews Inside MBC Borough Insight Media interviews Marketing Material Photography Signage Website
|
Maidstone open for business |
Promoting and communicating key messages to align with the Kent Economic Recovery plan. To ensure that the public feel safe to visit town centres and visitor attractions as they re-open and that there is consistent information and messaging. |
Including:
· KCC Kent Together campaign · Practical: supporting co-ordination of messages · Place marketing: primarily the work Visit Kent, Produced in Kent, Locate in Kent · KRF Kent Together · Growth Hub
|
John Foster |
Press Release Media interviews Posters & flyers Marketing Material Photography Signage Website
|
Accelerating employment and supporting the labour market |
Focussing on training and learning for people to get back to work |
To promote: the development of better signposting to training provision focused on current economic need
· Working with MidKent College · Skills commission · Messages conjunction with SELEP
|
John Foster |
Press Release Social media Borough Insight Inside MBC Radio interviews TV interviews Advertising Marketing Material Photography Website Business comms Trade press
|
Investing for the future: |
To promote the Kent and Medway Economic Recovery Plan and the Kent and Medway Infrastructure Cell. |
To focus on: · Housing and commercial delivery · transport (including public transport, walking and cycling) · waste · green infrastructure · digital infrastructure
|
John Foster Chris Inwood |
Press Release Media interview Social media Borough Insight Inside MBC Advertising Marketing Material Photography Website Business comms Trade press
|
Maidstone Innovation Centre |
Promoting and supporting the marketing and PR of the Maidstone Innovation Centre |
Including: · Working with developer Rydon · Working with Marketing Agent Impact · Promoting the business opportunities and facilities available |
Sean Henry Chris Inwood
|
Press Release Social media Borough Insight Media interviews Industry features Business comms Marketing Material Websites Logo and branding
|
Housing |
To promote and support the work of the MBC Housing services
|
Including: · Immediate need to accommodate street homeless to reduce the risk of infection and manage migration to more permanent accommodation. · Manage future risk of homelessness as protection from eviction is lifted
|
John Littlemore Bex Astin Hannah Gaston |
Press Releases Website Inside MBC Borough Insight Social Media Media Interviews Photography Videos
|
Community Safety |
To promote and support the work of the MBC Community Protection Team |
Including: · Domestic violence · Safeguarding of children and vulnerable adults · Debt advice and support · Anti-social behaviour |
John Littlemore Martyn Jeynes
|
Press Release Media Statements Social media All Staff Email Inside MBC Marketing Material Videos Posters Public Notices Photography Borough Insight Presentations Events
|
Voluntary Sector and Communities |
To engage with the voluntary sector and communities to build on relationships in place post-Covid-19 |
To promote the work of the voluntary sector in order to: · Maintain the number of volunteers · provide an increased community benefit · Support positive mental health
|
Anna Collier Orla Sweeney
|
Press Release Media Statements Social media All Staff Email Inside MBC Borough Insight Posters |