Contact your Parish Council
|
Priority Area |
Task and support |
Key messages requiring communications |
Service leads |
PR tools |
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Covid-19 Risk of second outbreak |
To prepare messaging for the possibility of a second outbreak of Covid-19 to help support businesses, stakeholders, residents, Councillors and colleagues. |
Including: · Shut down of facilities and attractions · Restrictions to use of MBC parks and open spaces · Changes to MBC services · Provide regular updates regarding government guidance · Schedule regular and timely messaging to reflect situation as it changes |
CLT Alison Broom Mark Green Stephen McGinnes William Cornall |
Press Release Social media Borough Insight Inside MBC Radio interviews TV interviews Posters & flyers Marketing Material Photography Signage Newsletters Events Business comms Environmental press |
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Climate Change impact
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To help support and promote positive outcomes as part of Covid-19 recovery |
To recognise and promote positive outcomes including: · reduced traffic · reduced pollution · better work/life balance · community spirit
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Helen Miller |
Press Release Social media Borough Insight Inside MBC Radio interviews TV interviews Posters & flyers Marketing Material Photography Signage Newsletters Events Business comms Environmental press
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Reopening of reopening of hospitality sector |
Economic Development |
Help promote and support events, venues and attractions including : · Reopening of Maidstone Museum – 14 July · Kite Mark for accommodation providers and attractions · Maidstone as a visitor destination again with stay local campaign
- Work with operators at Maidstone Leisure Centre, Cobtree Golf Course, Kent Life and Hazlitt Theatre to support their reopening |
John Foster Laura Dickson
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Press Release Social media Borough Insight Inside MBC Radio interviews TV interviews Marketing Material Photography Website Newsletter Webinars
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Business Terrace |
Economic Development |
Promote: · Safe working practices implemented within the Business Terrace · Engagement with tenants to support their recovery, including possible downsizing or upsizing · Promote the Terrace to increase occupancy levels
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John Foster Rachael Inwood |
Press Release Trade articles Social media Business interviews Inside MBC Borough Insight Media interviews Marketing Material Photography Signage Website
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Maidstone open for business |
Promoting and communicating key messages to align with the Kent Economic Recovery plan. To ensure that the public feel safe to visit town centres and visitor attractions as they re-open and that there is consistent information and messaging. |
Including:
· KCC Kent Together campaign · Practical: supporting co-ordination of messages · Place marketing: primarily the work Visit Kent, Produced in Kent, Locate in Kent · KRF Kent Together · Growth Hub
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John Foster |
Press Release Media interviews Posters & flyers Marketing Material Photography Signage Website
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Accelerating employment and supporting the labour market |
Focussing on training and learning for people to get back to work |
To promote: the development of better signposting to training provision focused on current economic need
· Working with MidKent College · Skills commission · Messages conjunction with SELEP
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John Foster |
Press Release Social media Borough Insight Inside MBC Radio interviews TV interviews Advertising Marketing Material Photography Website Business comms Trade press
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Investing for the future: |
To promote the Kent and Medway Economic Recovery Plan and the Kent and Medway Infrastructure Cell. |
To focus on: · Housing and commercial delivery · transport (including public transport, walking and cycling) · waste · green infrastructure · digital infrastructure
|
John Foster Chris Inwood |
Press Release Media interview Social media Borough Insight Inside MBC Advertising Marketing Material Photography Website Business comms Trade press
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Maidstone Innovation Centre |
Promoting and supporting the marketing and PR of the Maidstone Innovation Centre |
Including: · Working with developer Rydon · Working with Marketing Agent Impact · Promoting the business opportunities and facilities available |
Sean Henry Chris Inwood
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Press Release Social media Borough Insight Media interviews Industry features Business comms Marketing Material Websites Logo and branding
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Housing |
To promote and support the work of the MBC Housing services
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Including: · Immediate need to accommodate street homeless to reduce the risk of infection and manage migration to more permanent accommodation. · Manage future risk of homelessness as protection from eviction is lifted
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John Littlemore Bex Astin Hannah Gaston |
Press Releases Website Inside MBC Borough Insight Social Media Media Interviews Photography Videos
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Community Safety |
To promote and support the work of the MBC Community Protection Team |
Including: · Domestic violence · Safeguarding of children and vulnerable adults · Debt advice and support · Anti-social behaviour |
John Littlemore Martyn Jeynes
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Press Release Media Statements Social media All Staff Email Inside MBC Marketing Material Videos Posters Public Notices Photography Borough Insight Presentations Events
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Voluntary Sector and Communities |
To engage with the voluntary sector and communities to build on relationships in place post-Covid-19 |
To promote the work of the voluntary sector in order to: · Maintain the number of volunteers · provide an increased community benefit · Support positive mental health
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Anna Collier Orla Sweeney
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Press Release Media Statements Social media All Staff Email Inside MBC Borough Insight Posters |