Appendix D
Crisis communications
Severe Weather, - Tuesday 27th February – Sunday 4th March
Social media inbound messages: 1,510
Customer service responses: 674
Retweets: +650%
Likes: +647%
Replies: +888%
Impressions: 65,750 +289%
Engagement: +100%
New followers: 209 (+125%)
Inbound messages: 169 (+219%)
Positivity: +6.9%
Negativity: -8.6%
Average post impression: 474
Total impressions: 2,842
Likes: 170
New followers: 11
Web pages
Severe weather page
Page views: 31,067, unique pages views 12,305
Find my bin page: 40,650, unique page views 12,454
Page likes: +969 (+12,383%) Usually average 6 per week
Page followers: +1,093 (+6,660%)
Post reach up to 84,858 people (+2,467%)
Total reach: 127,568 (+1,303%)
Engagements up 48,322 (+3,301%)
Reactions: +1,644%
Comments: 2,231 (+2,352%)
Shares: 1,228 (+2,756)
Page views up by 1,500 %
Actions on page up by 500%
Inbound messages: 1,341
Users engaged: +1,636%
Positivity: +3%
Negativity: -1.2%
Swale FB page engagement for same period: 1.5k (up 5.5%) compared to our 3.5k (up 31.3%).
By Facebook post:
Snow slideshow video – 3,164 people reached, 1,773 video views, 60 likes on post, 32 likes on shares, 10 comments on post, 9 comments on shares, 17 shares
Reminder, black bin collection this week - 32,057 people reached, 195 likes (80 on post, 115 on shares), 268 comments on post, 91 comments on shares, 264 shares, 322 link clicks
Revised bin dates – 49,519 people reached, 445 likes (86 on post, 359 on shares) 486 shares, 168 comments on post, 367 comments on shares, 5,263 photo clicks, 423 link clicks
Parking during severe weather – 3,741 people reached, 7 shares, 8 likes (3 on post, 5 on shares)
Street clearing – 3,690 people reached, 122 likes (91 on post, 31 on shares), 29 comments, (17 on post, 12 on shares)
Bin collections, Friday 2nd March – 11,273 people reached, 58 likes on post, 24 comments on shares, 58 shares, 279 link clicks
Quick bin update, Friday 2nd March – 2,685 people reached, 17 likes, 5 comments
Gritting Cobtree – 2,285 people reached, 17 likes, 45 comments
Advice for keeping warm – 1,677 people reached, 8 likes, 2 shares
Wondering when your bin will be collected? All advice – 4,061 people reached, 12 likes on post, 7 on shares, 51 comments, 18 shares
Crews are out, Thursday 1st March – 2,535 people reached, 15 likes on post, 6 likes on shares, 28 comments, 7 shares
Assisting with burst water main – 4,332 people reached, 16 likes on post, 3 on shares, 16 comments, 18 shares
Bin collection, Thursday 1st March – 11,570 people reached, 31 likes on post, 31 on shares, 169 comments on post, 33 comments on shares, 74 shares, 283 link clicks
Info on whether your bin collection will take place today, 8:30am – 8,619 people reached, 40 likes on post, 24 likes on shares, 109 comments on post, 28 comments on shares, 47 shares, 367 link clicks
Full Council meeting cancelled – 1,432 people reached, 5 likes, 1 share
Street cleansing in town centre – 1,693 people reached, 44 likes, 7 comments
Submit photos for snow slideshow – 3,488 people reached, 27 likes, 184 comments on post, 16 comments on shares, 5 shares
Bin collections, Wednesday 28th Feb – 4,795 people reached, 17 likes on post, 15 likes on shares, 64 comments on post, 26 comments on shares, 19 shares, 94 link clicks
11 crews deployed, Wednesday 28th Feb – 2,085 people reached, 19 likes on post, 5 likes on shares, 6 comments, 31 link clicks
Bin collection morning announcement, Wednesday 28th Feb – 6,843 people reached, 16 likes on post, 8 likes on shares, 124 comments on post, 14 comments on shares, 37 shares, 104 link clicks
Advice for vulnerable people in bad weather – 1,543 people reached, 6 likes, 8 comments, 2 shares
Bin collection update, Wednesday 28th Feb – 4,165 people reached, 25 likes on post, 6 likes on shares, 86 comments on post, 16 likes on shares, 14 shares, 88 link clicks
SWEP success – 4,913 people reached, 64 likes on post, 55 likes on shares, 13 comments on posts, 4 comments on shares, 35 shares
Mote Park photo – 2,538 people reached, 139 likes on post, 61 likes on shares, 9 comments on post, 4 comments on shares. 8 shares
Clearing Park and Ride – 1,673 people reached, 19 likes, 1 comment
Street clearing town centre – 2,325 people reached, 47 likes on post, 12 likes on shares, 5 comments on post, 6 comments on shares, 6 shares
Marge found – 4,674 people reached, 25 likes on post, 36 likes on shares, 9 comments on post, 13 comments on shares, 53 shares
Jubilee Square, severe weather page – 1,857 people reached, 24 likes on post, 12 likes on shares, 1 comment on post, 7 comments on shares, 7 shares, 22 link clicks
Bex out for SWEP – 1,351 people reached, 40 likes, 3 shares
Bin collections suspended – 4,935 people reached, 14 likes on post, 13 likes on shares, 19 comments on post, 12 comments on shares, 7 link clicks
Update on closures – 2,066 people reached, 2 likes, 4 comments on post, 10 comments on shares, 30 link clicks
Pay and Display car parks – 1,533 people reached, 4 likes, 16 comments, 1 share
Advice for driving in bad weather – 3,578 people reached, 11 likes on post, 6 likes on shares, 3 comments on post, 4 comments on shares, 10 shares
SWEP – 20,051 people reached, 56 likes on post, 95 likes on shares, 11 comments on post, 21 comments on shares, 217 shares, 9 link clicks
Snowy town hall – 3,595 people reached, 31 likes on post, 20 likes on shares, 5 comments on post, 8 comments on shares, 16 shares, 267 link clicks