The Head of Policy, Communication and
Governance presented the Communications and Engagement Strategy
2019-2024. The purpose of the strategy
was to support the delivery of the Council’s priorities
through communicating and engaging with the Council’s key
stakeholders. The Strategy set out the
key messages, the channels used to deliver them and a high level action plan.
The Committee asked questions of the Kantar
Precise media service which measured the impact of communications
activity and the Council’s audience reach. The information was updated daily and could
identify any media coverage for the Borough Council. Members felt that being provided quarterly by
email would be sufficient for
them.
Feedback was also given from the Communities,
Housing and Environment Committee on the need to demystify some of
the terms used in the Homelessness and Roughsleeping Policy and it was felt that the
principle could be applied to all policies.
It was noted that the Communication Strategy
group for Members still existed.
RESOLVED: That the
Communications and Engagement Strategy 2019-2024 be approved.