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APPENDIX 3
Business Survey highlights
Current situation
Number of spaces available |
Response |
Under 10 |
9% |
Over 10 |
18% |
None available |
73% |
Associated cost to business |
|
Included within lease/rent |
16% |
Pay additional costs |
12% |
Owned |
5% |
Costs to staff |
|
Free parking |
24% |
Discounted parking |
7% |
Current incentives |
|
Discounted Town Centre parking |
10% |
No travel currently concessions offered |
85% |
Summary: There is potential to market the P&R service to 73% of those that responded if we offer something different as they do not have suitable alternatives. More detailed understanding is needed of the type and size of businesses that responded to establish how useful this information is. 58 responses in total with some businesses providing more than 1 response, 34% were office based and 17% were in the retail sector.
49% employ up to 25 employees with 41% employing between 25-100 employees and 10% employing over 100 employees.
12% of businesses pay additional costs for their parking and they may be interested in viewing a comparison in their current costs and the costs of P&R.
Park & Ride Service
General Information/service issues |
|
Awareness of P&R service |
98% are aware |
Whether the service on Saturday is suitable |
25% do not agree |
Whether the service on a Weekday is suitable |
76% do not agree |
Optimum operating frequency |
48% said every 10 minutes |
|
30% said every 15 minutes |
|
|
Summary Good awareness of the service but 76% said that the service does not suit their business need on a weekday, predominately this was due to location (39%) frequency (33%) and operating hours (47%).
1 said the bus needed to run on Sunday’s and 1 said we should offer a peak service which runs more frequently and an off peak service that runs less frequently.
Future delivery
Interested in offering P&R to staff as an incentive |
25% were interested |
|
40% were not sure |
Interested in being contacted regarding discounts and offers |
88% were interested |
Events that provide opportunity to develop the service through commercial activity |
37% hold events either regularly or occasionally |
|
|
Summary
There is potential to generate interest in a staff incentive for the future with a small amount of businesses who responded. This may grow once we agree the terms especially as the survey has been carried out over a busy, short period.
There are a number of businesses who would be willing to collaborate and provide promotion of P&R to staff and visitors = 1.6 (Weighted Av)
Comments: |
Volume: |
Frequency |
X 6 |
Operational hours |
X 9 |
Location |
X 3 |
More promotion |
X 1 |
Service comments |
X 3 |
|
|