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 Appendix 2

 

 

Second Quarter Performance Monitoring 2019/20
Key to performance ratings

 


Direction

Performance has improved

Performance has been sustained

Performance has declined

N/A

No previous data to compare

 

RAG Rating

Target not achieved

Target slightly missed (within 10%)

Target met

Data Only

Performance Summary

RAG Rating

Green

Amber

Red

N/A[1]

Total

KPIs

5

1

1

1

8

Direction

Up

No Change

Down

N/A

Total

Last Year

3

 

5

 

8

Last Quarter

4

 

4

 

8

 

 

A Thriving Place

 

Performance Indicator

Q2 2019/20

Value

Target

Status

Long Trend

Short Trend

Percentage of all available tickets sold at the Hazlitt

50.88%

50%

Number of visits per month to Visit-Maidstone.com

117,804

113,936

Footfall in the Town Centre

2,906,564

2,959,104

Number of students benefiting from the Museum’s educational service

1,027

1,450

Footfall at the Museum and Visitors Information Centre

24,836

19,000

Number of attendees to informal events

870

Contacts to the Visitor Information Centre

1,062

829

Number of users at the Leisure Centre

203,900

201,314

 


 

A Thriving Place: Performance Summary

 

Overall, the majority of performance indicators (PIs) relating to ‘A Thriving Place’ have performed well against target for Quarter 2, with 5 out of the 7 targeted PIs (71%) achieving target. Three of the reportable set show an improvement in performance compared to Quarter 2 in 2018/19 and four show an improvement when compared the previous quarter.

 

Footfall in the Town Centre has marginally missed the Quarter 2 target. There has been a 4% decline in footfall compared to Quarter 2 last year.  However, since recording began in 2015/16, this quarter’s out-turn represents a 24% increase in footfall.

 

While footfall at the Museum has achieved the quarterly target, the number of students benefiting from the Museum’s education service has not. This target is profiled to taken into account seasonal variations in students visiting, using the last four years of data. The Quarter 2 out-turn represents a decrease of 28% compared to Quarter 2 in 2018/19. Last year and this year there has been  slightly higher than expected numbers in Quarter 1 and it has been suggested by the Museum Manager that schools are planning visits earlier in the year.

 

The other indicators relating to this priority have achieved target and these show that there is an interest in Maidstone as a place to visit and the attractions offered.  

 

 



[1] PIs rated N/A are not included in the summary calculations