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APPENDIX 2 – FIRST QUARTER PERFORMANCE MONITORING 

 

 

 

 

 


Key to performance ratings

 

Direction

Performance has improved

Performance has been sustained

Performance has declined

N/A

No previous data to compare

 

RAG Rating

Target not achieved

Target slightly missed (within 10%)

Target met

Data Only

 

 

 

 

 

 

 

 

 

 

Performance Summary

RAG Rating

Green

Amber

Red

N/A[1]

Total

KPIs

3

0

1

4

8

Direction

Up

No Change

Down

N/A

Total

Last Quarter

2

0

1

5

8

Last Year

2

0

1

5

8

 

 

 

 

 

 

 

 

·           75% (3 of 4) key performance indicators (KPIs) falling under this PAC achieved their quarter 1 (23/24) targets.

·           Compared to last quarter (Q4 22/23), performance has improved for 66.6% (2 of 3) the indicators and declined for 33.3% (1 of 3) of the indicators.

·           Compared to last year (Q1 2022/23), performance has improved for 66.6% (2 of 3) the indicators and declined for 33.3% (1 of 3) of the indicators.

 

Communities, Leisure & Arts Q1 Performance

Performance Indicator

Q1 2023/24

Value

Target

Status

Short Trend (Last Quarter)

Long Trend (Last Year)

Number of households at risk of (or in) financial crisis (LIFT data)

June 2023

756

N/A

N/A

Percentage change in Utility costs for public use leisure assets

Bi-Annual Indicator

Number of outreach projects/work undertaken by the Hazlitt

32

N/A

N/A

Percentage of tickets sold at the Hazlitt

62.6%

50%

Footfall at the Museum and Visitors Information Centre

7,607

12,500

Number of users at the Leisure Centre

135,178

126,033

Market Hall Occupancy Percentage

81.32%

75%

N/A

N/A

Extra visits to the Borough for Events (HUQ)

Annual Indicator

 

The Number of households at risk of (or in) financial crisis is a new indicator for 23/24 tracking the number of low-income households in Maidstone. For comparison, looking at January 2023, the number was 765. ‘At risk’ or ‘in crisis’ households are those who can cover their rent and council tax each month, but nothing more than this (i.e., cannot cover their  food or fuel).

 

The key performance indicator monitoring the “Footfall at the Museum and Visitors Information Centre” missed the target by more than 10%, achieving 7,607 against a target of 12,500. It's important to note that Museums nationally are experiencing a decline in footfall. However, we are taking proactive steps to address this issue. A new marketing plan and promotional campaign during the summer holidays will position the Museum as a free and fun resource, aiming to increase visitor numbers and improve the footfall figures. By leveraging these efforts, we anticipate a positive impact on the footfall metrics in the coming months.

 

The key performance indicator monitoring the “Market Hall Occupancy” is a new indicator for 23/24, which informs us how booked the hall in the period. In quarter one, the Market Hall was available for bookings on 91 days and, of those, it was booked out for 74 days, giving an occupancy percentage of 81.32%.



[1] PIs rated N/A are not included in the summary calculations