1. For Maidstone to have a growing economy

Outcomes by 2015:

•           A growing economy with rising employment, catering for a range of skill sets to meet the demands of the local economy.

•           A transport network that supports the local economy.

2. For Maidstone to be a decent place to live

Outcomes by 2015:

•           Decent, affordable housing in the right places across a range of tenures.

•           Continues to be a clean and attractive environment for people who live in and visit the Borough.

•           Residents are not disadvantaged because of where they live or who they are, vulnerable people are assisted and the level of deprivation is reduced.

3.   Corporate and Customer Excellence

Outcomes by 2015:

•           Services are customer focused and residents are satisfied with them.

•           Effective, cost efficient services are delivered across the borough.