Decision details
Visitor Information Centre Review
Decision Maker: Cabinet.
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: Yes
Purpose:
To consider the recommendations in the report of the Regeneration & Economic Development OSC regarding the Visitor Information Centre Review.
Decision:
1. That the use of technological tools for engaging with and providing information for visitors be investigated.
2. That staff members providing visitor information receive customer services training and undertake the Visitor England on-line training programme.
3. That a consistent methodology for logging visitor numbers to the VIC at the Museum and the Town Hall is put in place to monitor the use of the service.
4. That a visitor information presence in the gateway be investigated.
5. That the Leader of the Council and Chief Executive revisit the way portfolios are arranged and officer duties allocated to create more cohesion and improved clarity of purpose.
6. That there should be a Visitor Information Centre presence at the Town Hall;
7. That a Visitor Information Centre presence at the Town Hall be supported through Visitor Economy Business Unit resources;
8. That no arrangement should be entered into that would compromise this; and
9. That, in consultation with relevant stakeholders, the Council clarifies the value of visitors to the borough by putting in place a visitor strategy setting out how Maidstone’s offer can be enhanced and publicised.
10. That the Cabinet Members for Economic and Commercial Development and Corporate Services agree the details responses to the SCRAIP.
Reasons for the decision:
At its meeting in May 2012 the Regeneration & Economic Development Overview & Scrutiny Committee agreed that they would review the Visitor Information Centre (VIC)to determine if there was an economically viable and/or beneficial scenario to return the visitor information centre or part of the VIC to the town hall.
The Committee has undertaken site visits to Bexley and Rochester’s Visitor Information Centres to understand the different delivery models for visitor information. They have also held select committee style interviews in formal and informal settings and considered other research on the topic such as visitor information data.
Alternative options considered:
The Cabinet could decide not to endorse any of the recommendations within the ‘‘Visitor Information Centre Review” report, however the recommendations are based on evidence from a range of sources and support the Council’s objectives with regard to being a decent place to live and having a growing economy.
Details of the Committee: Visitor Information Centre Review Evidence Pack
Contact: Angela Woodhouse, Director of Strategy, Insight & Governance Email: angelawoodhouse@maidstone.gov.uk Tel: 01622 602620.
Report author: Clare Wood
Publication date: 12/04/2013
Date of decision: 10/04/2013
Decided: 10/04/2013 - Cabinet.
Effective from: 20/04/2013
Accompanying Documents:
- Regeneration & Economic Development OSC Review of Visitor Information Centre PDF 61 KB View as HTML (1) 39 KB
- Enc. 1 for Regeneration & Economic Development OSC Review of Visitor Information Centre PDF 1003 KB View as HTML (2) 37 KB
- Enc. 2 for Regeneration & Economic Development OSC Review of Visitor Information Centre PDF 43 KB View as HTML (3) 20 KB