APPENDIX C
Contents
Overall rating of front facing services which are important
Household waste collection & disposal
Economic regeneration & creating jobs
Community Safety & Development
Introduction and Methodology
Maidstone Borough Council undertook a consultation with residents and visitors on the Budget for 2017/18 between 7 October and 20 November 2016. The theme for the event was ‘Your services, you decide’ with the aim of getting as many people across the borough as possible to think about what services they most value.
The objectives of the research were:
· To identify which services we deliver are a priority to our residents.
· To identify what approach to funding these services residents think we should take.
Paper copies of the survey were available at roadshows that were held around the borough and an online version survey was emailed to residents that have signed up for the Consultation Mailing List and was made available on the Council’s consultation webpages. The online survey was also promoted through our social media channels.
A total of 140 surveys were completed during the roadshows and a further 786 surveys were completed online by the residents who either received notification of the survey through our mailing list or clicked on the links advertising the consultation on social media.
This provides the results with a 95% confidence level and a 3.2% error rate. This means that if we run to the survey again, 95 times out of 100 the results would be within +/-3.2% of the original survey results.
Data was weighted to counteract nonresponse bias. The weighting profile was based on 2011 census for age and ethnicity within gender in relation to borough population.
Respondent Profile
Maidstone Borough Council uses the customer classification index, Acorn. The index segments households using postcode data to gain additional insight about our residents and can help us in identifying why trends occur and how best to reach specific audiences. The following graphics show the acorn profile for the residents responding to the Budget 2016 survey. The base is all Maidstone households. An index of 100 shows that the proportion in this group is in line with the base, over 100 shows above average representation and under 100 shows under representation.
The above graphic shows that the distribution of respondents across the age bands are broadly consistent with that of Maidstone overall. However, it also shows that households containing couples are over-represented and the remaining family types are under-represented when compared to Maidstone’s general population. This is also the same for housing types for this group which shows that the proportion of respondents in terraces and semi-detached properties aligns with Maidstone overall and that households in bungalows, which are generally occupied by old households are under-represented.
The graphics below show that households with higher incomes are over-represented and that the majority of households are in work. This tallies with the other information we have about the respondents benefit claimants are under-represented and this group are 6% more likely than average to have a degree or higher degree.
Overall rating of front facing services which are important
Sustain, Reduce or Cut?
Meeting housing needs (including providing affordable homes and helping homeless people)
Environmental services (includes enforcement, noise and pollution control and food hygiene)
Household waste collection & disposal (includes waste & recycling services)
Street cleaning (providing a clean and safe environment)
Economic regeneration & creating jobs (including improvements to the town centre and support for businesses)
Sport & Recreation (includes Maidstone leisure centre, Cobtree golf course and community halls)
Culture & Tourism (includes Maidstone museum, events and attractions to encourage tourism)
Planning & Building Control (includes building regulations, the Local Plan, planning applications and conservation)
Parks & Open Spaces (includes all council owned parks including Mote Park, Whatman Park and Clare Park)
Community Safety & Development (includes encouraging good public health and social inclusion)
Weighting & Demographics
Age |
Survey Males |
Men population |
BME Male Weight |
White Male Weight |
||||||
White groups |
BME |
White groups |
BME |
|||||||
18 to 24 |
47 |
6.9% |
7 |
1.0% |
5,766 |
4.7% |
534 |
0.4% |
0.43 |
0.69 |
25 to 34 |
37 |
5.4% |
2 |
0.3% |
8,448 |
7.0% |
871 |
0.7% |
2.45 |
1.28 |
35 to 44 |
51 |
7.5% |
3 |
0.4% |
10,061 |
8.3% |
818 |
0.7% |
1.53 |
1.11 |
45 to 54 |
65 |
9.5% |
1 |
0.1% |
10,673 |
8.8% |
490 |
0.4% |
2.75 |
0.92 |
55 to 64 |
61 |
8.9% |
0 |
0.0% |
9,272 |
7.6% |
262 |
0.2% |
n/a |
0.85 |
65 to 74 |
67 |
9.8% |
1 |
0.1% |
6,789 |
5.6% |
166 |
0.1% |
0.93 |
0.57 |
75 years + |
14 |
2.1% |
2 |
0.3% |
4,843 |
4.0% |
56 |
0.0% |
0.16 |
1.94 |
Grand Total |
342 |
50.1% |
16 |
2.3% |
55,852 |
46.0% |
3,197 |
2.6% |
||
Total Males |
358 |
|||||||||
Age |
Survey Women |
Women Population |
BME Female Weight |
White Female Weight |
||||||
White groups |
BME groups |
White groups |
BME |
|||||||
18 to 24 |
27 |
4.0% |
2 |
0.3% |
5,333 |
4.4% |
368 |
0.3% |
1.03 |
1.11 |
25 to 34 |
42 |
6.2% |
0 |
0.0% |
9,055 |
7.5% |
849 |
0.7% |
n/a |
1.21 |
35 to 44 |
63 |
9.2% |
7 |
1.0% |
10,479 |
8.6% |
764 |
0.6% |
0.61 |
0.93 |
45 to 54 |
76 |
11.1% |
0 |
0.0% |
10,504 |
8.6% |
485 |
0.4% |
n/a |
0.78 |
55 to 64 |
54 |
7.9% |
2 |
0.3% |
9,633 |
7.9% |
280 |
0.2% |
0.79 |
1.00 |
65 to 74 |
47 |
6.9% |
2 |
0.3% |
7,182 |
5.9% |
132 |
0.1% |
0.37 |
0.86 |
75 years + |
2 |
0.3% |
0 |
0.0% |
7,269 |
6.0% |
77 |
0.1% |
n/a |
20.41 |
Grand Total |
311 |
45.60% |
13 |
1.9% |
59,455 |
49.0% |
2,955 |
2.4% |
||
Total Females |
324 |
Ethnicity |
No. |
% |
White groups |
650 |
96% |
BME groups |
29 |
4% |
Grand Total |
679 |
|
Gender |
No. |
% |
Male |
357 |
53% |
Female |
322 |
47% |
Grand Total |
679 |
|
Age |
No. |
% |
18 to 24 |
81 |
12% |
25 to 34 |
81 |
12% |
35 to 44 |
124 |
18% |
45 to 54 |
142 |
21% |
55 to 64 |
116 |
17% |
65 to 74 |
117 |
17% |
75 years + |
18 |
3% |
Grand Total |
679 |
|
Disability |
No. |
% |
Disability |
75 |
11% |
No Disability |
598 |
89% |
Grand Total |
673 |
|
Blank |
6 |
|