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Issue - meetings

MCL Fundraising and Sponsorship Policy

Meeting: 05/07/2016 - Heritage, Culture and Leisure Committee (Item 36)

36 Report of the Head of Commercial and Economic Development - MCL Sponsorship and Advertising Policy pdf icon PDF 66 KB

Additional documents:

Decision:

That the Sponsorship and Advertising Policy be adopted for all Maidstone Culture and Leisure (MCL) sponsorship and advertising propositions.

 

Minutes:

Laura Dickson, MCL Marketing and Sales Manager, presented the report and clarified that the policy related to sponsorship and advertising, which were business exchanges. This was in contrast to fundraising, which did not usually require something in exchange.

 

It was explained that:

 

·  The policy set out guidelines that advertising and sponsorship must fall within.

 

·  The policy relates to assets within the Maidstone Culture and Leisure (MCL) area, such as the museum, events, parks and advertising on buses.

 

·  Income derived from the advertising or sponsorship would go to meeting existing income targets within the service or directly into supporting other activity such as exhibitions at the museum, which would not otherwise happen.

 

As per a Member’s suggestion Ms Dickson agreed to amend a sentence on page 23, adding the word ‘significant’ to read:

 

‘Organisations that will not be considered or approved for sponsorship opportunities include, but are not limited to, those which represent a significant conflict of interest or are connected directly or indirectly with the following…’

 

RESOLVED: That the Sponsorship and Advertising Policy be adopted for all Maidstone Culture and Leisure (MCL) sponsorship and advertising propositions.

 

For – 9  Against – 0  Abstain – 0