Issue - meetings
Communication and Engagement Action Plan 2018-19
Meeting: 24/07/2018 - Policy and Resources Committee (Item 37)
37 Communication and Engagement Action Plan 2018-19 PDF 72 KB
Additional documents:
- Appendix A Communication and Engagement Action Plan 2018-19, item 37 PDF 104 KB View as HTML (37/2) 233 KB
- Appendix B Social Media, item 37 PDF 274 KB
- Appendix C - Communications Campaign Template, item 37 PDF 64 KB View as HTML (37/4) 206 KB
- Appendix D - Crisis Communications, item 37 PDF 38 KB View as HTML (37/5) 22 KB
Minutes:
Mrs Angela Woodhouse, the Head of Policy, Communications and Governance, introduced the Communications and Engagement Action plan for 2018-19. It was noted that the action plan followed the themes agreed in the Council’s Communication and Engagement Strategy and detailed the communications support planned for services across the Council. The previous time the Action Plan had been considered by the Committee, further detail had been requested and this had been provided.
In response to questions from the Committee, it was confirmed that:
·
16-24 year olds were a hard group to engage with, so
the Communications Team was trying different channels to engage
with this group including exploring the use of Snapchat, Instagram
and Linkedin.
·
The Communications Team were working with One
Maidstone in any areas of common interest.
· The Council’s Returning Officer had an obligation to encourage participation in elections, particularly for those groups that had potential barriers to participation that the Council could address.
The Committee made the following suggestions for the Communications Team to include in their engagement work:
·
Ensuring the name of the ward in which the household
was located in was included on the Council Tax bill at annual
billing time.
· Improvements were required to the form that allowed residents to report fly tipping.
·
Information on numbers of prosecutions for fly
tipping, dog fouling and littering should be continue to be
published in Borough Insight.
· Exploring the possibility of using Kent County Council’s Highway Information Boards to display messages from Maidstone Borough Council as well.
RESOLVED:
That the Communication and Engagement Action Plan for 2018-19, as set out in Appendix A, is approved.
Voting: For - 14 Against - 0 Abstentions - 1